Let us take you back in time. Let’s take a look together at the years behind us, the significant milestones, and the steps that made us who we are today in our Plus Eighteen journey, which began in 2004.
OUR STORY
2017
GROWTH
2017 was a period when the growth rate of Plus Eighteen increased significantly.
With our rising production, developing team, and expanding operations, our existing workspace no longer met our needs. Accordingly, we moved to a larger and more comprehensive facility and began renovations on our new building.
This relocation was an important milestone that demonstrated not only our physical growth but also that Plus Eighteen is preparing for the future with even greater goals.
2015
ON INTERNATIONAL PLATFORMS
2015 was an important year in which Plus Eighteen strengthened its presence in the international market.
This year, we began bringing our products to customers on Europe’s leading fashion and shopping platforms such as Zalando and OTTO. Thus, Plus Eighteen’s design approach and products began to transcend Turkey's borders and reach customers in different countries.
This step became a significant milestone in the brand’s international journey and strengthened Plus Eighteen’s place in the global fashion market.
2012
EXPANDING GLOBALLY
2012 was a major turning point for Plus Eighteen.
With the comprehensive campaign we carried out this year, we introduced the brand's visual world to a wider audience. The campaign, which we brought to life with a large-scale production, made a significant contribution to Plus Eighteen becoming recognized not only in Turkey but globally, and to its name reaching broader circles.
This work was one of the most powerful steps of the period in which we expanded the brand's boundaries and began positioning Plus Eighteen on an international scale.
2011
FIRST CAMPAIGN SHOOT
2009 was an important turning point for Plus Eighteen, marking the beginning of visually expressing the brand's spirit.
We conducted our first campaign photoshoot. Over the two-day shoot, we were not limited to the studio; we also made various locations in Istanbul a part of our story. With shoots extending from the bustling streets of Taksim to the atmosphere of Yeşilköy and the unique texture of Galata, we brought our collections together with the reality of street life.
This shoot became one of the first steps where Plus Eighteen moved beyond simply showcasing its products and began to tell its own story and define its own style.
2009
FIRST STUDIO SHOOT
2007 was one of the years when Plus Eighteen began to merge its products with its own visual world.
We conducted our first studio shoot and started presenting our collections with a professional visual identity. This shoot was not just about photographing products; it was one of the first steps we took to create a narrative that reflects Plus Eighteen's style, stance, and attention to detail.
Looking back today, that first studio shoot remains one of the starting points of the brand's visual journey.
2006
2ND STORE
One of the key milestones in Plus Eighteen’s growth journey was the opening of the doors to our second store.
Taking the journey that began with our first store to a new location, we started reaching more customers and bringing the Plus Eighteen world to life in a broader space.
For us, this store was not just a new point of sale; it was a significant turning point demonstrating that the brand is growing, evolving, and stepping into the future with greater strength.
2004
THE BEGINNING OF THE JOURNEY
With our first step into the clothing industry, we began to establish our own unique style and perspective. From day one, we have moved forward with the goal of creating a brand of our own by following the changing street culture, the style of the youth, and the spirit of the times.
This journey, which began in 2004, continues today with the same curiosity, courage, and desire for innovation.